As every year, the Rueda AO will be present at the AVE trains linking Seville to Madrid during the Seville Fair week, that is, from the 7th to the 13th of April.

The promotion is intended to bring in travellers who are travelling between these two cities as a great number of people visit Seville during this important event. They will have the opportunity to enjoy a glass of Rueda Verdejo (2007 Harvest) which is the most representative of the Rueda Appellation of Origin as it is made from the native grape.

Club and Business Classes in the AVE trains were fully booked during 2007 promotion, when 5,280 glasses of wine were given along with a brochure about Rueda Verdejo and the major brands of wineries registered in Rueda A.O.

Rueda A.O. also visited the Valencia Fallas with the same promotional idea. In the course of this year, it will visit the Malaga Fair and the Virgin of the Pilar, in October.

Such actions are included in the action plan for promotion and communication designed to help those wineries registered in Rueda A.O., especially those located in areas where communication is much needed, both in terms of advertisement and promotion.

In line with this action plan, the Rueda A.O. attended the Barcelona Food Fair, where the Control Board displayed a bran new stand (as in previous years) and the attendance to the Salon Internacional del Club de Gourmets, held in Madrid, from the 14th to the 17th of April, 2008, is expected. The design stand first used during the Food Fair (CRISTAL Pavilion, Upper Floor- STAND 3416) will be brought by the Control Board during the latter.

This year the Control Board plans to strengthen the Spanish Capital area, Madrid, as it is a major market for Rueda. The support of the Basque Country and Valencia (which is the last expansion area of Rueda A.O.) will be provided.