The Rueda AO was presented at the AVE trains linking Málaga to Madrid during the Málaga Fair week (from the 15th to the 21th of August) and in October it will be present in "El Pilar" (Zaragoza).

The promotion is intended to bring in travellers who are travelling between these two cities as a great number of people visit Málaga during this important event. They will have the opportunity to enjoy a glass of Rueda Verdejo (2007 Harvest) which is the most representative of the Rueda Appellation of Origin as it is made from the native grape.

Rueda A.O. also visited the Valencia Fallas, Seville Fair with the same promotional idea. Such actions are included in the action plan for promotion and communication designed to help those wineries registered in Rueda A.O., especially those located in areas where communication is much needed, both in terms of advertisement and promotion.