Nº1: March. 4.700 HoReCa and trade contacts of Germany.
- Invitation to the commented tasting at the ProWein – Invitation to the tasting with Rueda specialist Jan Buhrmann, date and stand of the GEV tasting – naming the 8 wines for the tasting – date and stand of the D.O. Rueda for individual visits
- Big trade cooperation in summer 2013 – Announcement of the upcoming activity in July/ August – explanation of the nationwide activity – presenting the look of promotion material – invitation of other traders (apart from GEV member) to take part
- Rueda sales – two digit increase – general overview on the number of back levels – export data according to the figures you gave me regarding Germany, increase of the export rate by 25 percent to almost 2,6 million bottles
- Weinreferenten visit Rueda – Sum up of the short not from the Spanish D.O. website on the visit
http://mailing.ffk-pr.de/m/5643151/108604-34a76c22e299ecf6e13788632b45dbff
Nº 2: July. 5.179 HoReCa and trade contacts of Germany.
The content is: 1. Rueda at the Museumsuferfest – introducing the Museumsuferfest in August – announcing Ruedas presence there presenting their Verdejos – introduction of the gastronomic partner La Boveda
2. The Ruedaweeks startet – the Ruedaweeks have startet – Short sum up of the purpose of the activity and presentation of a few special events by the traders, like Verdejo tasting with Spanish music, Verdejo, Tapas and Dancing, Verdejos, Pinchos and prize draw…. – Presentation of the Microsite, where all traders, dates and activities can be found: www.verdejo-aus-rueda.de 3. Join us on facebook www.facebook.com/RuedaWeine